It was learned on December 8ththat Changzhou will build the city’s first football park with five five-a-side football fields, two volleyball courts and one basketball court on the west side of Yunshan Shiyi and the north of Yunshan Road. The project will be finished next June. Last week, after the naming rights transfer of this football park was publicly listed in Changzhou Equity Exchange, it clinched a deal of 1.5 million yuan, which started the trend of the naming rights transfer of parks in Changzhou. Changzhou Equity Exchange succeeded in the naming rights transfer in the way of marketing, which is a win-win result for both sides. On one hand, the client can earn considerable profits from the naming rights so as to accelerate the construction and development of the football park and efficiently use the idle land. On the other hand, the owner of the naming rights can improve the popularity and reputation, which has a good effect on advertising. The naming rights of this football park belong to Changzhou Lujing Hongyuan Real Estate Co., Ltd., and the name of the park is undetermined yet.
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