Changzhou saw a brisk consumer market during the Lunar New Year holiday, the first seven-day long festival of the year that ended on February 6.

During the week-long holiday, the city’s 50 major retail and catering businesses and nine shopping malls achieved sales revenue of 690.5 million yuan, a year-on-year increase of 11.1 percent, data from the Municipal Bureau of Commerce showed.

The Jiangsu Lingjiatang Market, a wholesale market for agricultural and sideline products, registered about 14,000 tons of food supply per day from January 31 to February 6.

Shopping malls such as Jiangnan Global Harbor and Wujin Wanda Plaza hosted a series of promotional activities to celebrate the year of the Tiger and the Olympic Winter Games Beijing 2022.

To expand new types of consumption, the Municipal Bureau of Commerce hosted the Online Spring Festival Shopping 2022, boosting sales of agricultural products, New Year gifts, and other goods.

E-commerce has also boosted sales in restaurants and supermarkets. Many restaurants launched online reservation services for family reunion dinners or prepared dishes during the holiday. Metro Changzhou Tianning Store upgraded its METRO Online app with discount sales and promotions for the festival.

With various sales promotions, Changzhou Taifu Department Store, Suning Changzhou Xinbei Store, JD Five Star Appliance Liyang Store saw rapid growth in sales of cosmetics, gold, electronics, home appliances, and mobile phones during the seven-day holiday.