On the 19thChina Intl Clothing & Accessories Fair held in
Beijing
, ERQ jeans, self-owned brand of Black Peony (Group) Co., Ltd. received wide attention from participating merchants and signed an order of RMB 60 million. China IntlClothing & Accessories Fairis thelargestprofessional clothingexhibition in Asia,gathering many apparel brands of
China
,
Italy
,
France
and other countriesand regions each year. With the business transformation from manufacturing and processing to self-owned brand development, many domestic textile and apparel enterprises showed their new brands on the fair. Among them,ERQ jeans, self-owned brand of Black Peony (Group) Co., Ltd. was most influenced. Early in its career, ERQ was trying to march into e-commerce field, and creating factory direct to customers and online stores + real experiencing stores sales mode. Currently, ERQ has set up several experiencing stores all over the country, which is expected to reach 500 this year.
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